Magazine Publishers analysis- FuturePLC

For my magazine, I have chosen 'Future PLC'. Future PLC has released many top selling products including The 'Official Nintendo Magazine', 'Official PlayStation Magazine' and more. This suggests that 'PLC' is primarily aimed at one target audience, children to young adults (8-18), and technology like gaming and PCs have been in their lives their entire lives, new generation children are familiar with tech so this is a good audience for them to aim their products at.

I have decided to choose 'PLC' because my magazine is aimed at teenagers that are in highschool and further education (14-18). 'PLC' is perfect for my 'genre' of music, because my magazine is all about soundtracks in games which slips in nicely with the other magazines.

Future PLC is known primarily for gaming magazines, and the list is quite large:

Magazines/Digital Editions:

• Official Xbox Magazine (US)
• Xbox 360: The Official Magazine (UK)
• PlayStation: The Official Magazine
• Nintendo: The Official Magazine
• PC Gamer
• Edge
• GamesMaster
• Official Pokemon Magazine

Online/Mobile:

• GamesRadar.com
• Computerandvideogames.com
• Officialnintendomagazine.co.uk
• Officialplaystationmagazine.co.uk
• Oxm.co.uk
• Oxmonline.com
• Pcgamer.com
• Edge-online.com

Events:

• Golden Joystick Awards

Source: http://www.futureplc.com/what-we-do/portfolios/games/

I did not choose 'Bauer' because their mostly known for a lot of music style magazines but usually their magazines are aimed at an older audience, taking 'Q' as an example. I thought 'PLC' because of the style of music I am aiming it at a slightly obscure type of music.

Why I chose to do Music Soundtracks was because when people buy games they tend to rate them on a graphical and story level, but never really to target the music, so the aim of the magazine is to open the eyes of a regular teenage critique and help them to realise to stop and listen to music.