Q Full Magazine Analysis

Source of information: http://beharallpoppy000022405.files.wordpress.com/2013/10/q-media-pack.pdf

Q is the biggest UK music magazine with over 470,000 readers. About three quarters of the Q audience is male, which suggests that Q is aimed more for men than women. 97% of the magazine's audience rated the magazine as a 'Quality' magazine and has award winning photography and has the best articles. Most of Q readers are around middle class, this makes up about 70% of the entirety of the audience. The median age for the Q magazine is 29 which suggests that Q aims their magazine around late 20s early 30s.

The typical fan that Q has come up with is someone who thouroughly enjoys music and tends to buy a lot of it every month, and that the person reads Q magazine to help him find more music to listen to. The typical fan also has a lot of technology that can play music or stream music videos.

Q magazine doesn't have a primary genre of music, as the media pack says, the Q magazine is aimed at trying different genre's of music so the audience can expand more widely and the profits will increase because of it.

Q has been published for over 25 years, which makes the magazine and all it's peers trusted. Q even has exclusive advertising access to the biggest festival in the UK, which is Glastonbury.

Q has had awards for the covers of their magazine, which included Lily Allen. Also Q managed to convince the aritist of the Gorrilaz illustrations to design a front cover for that issue to advertise their new album. This was the first non photographic image to be on the front cover as a main image.

Brands advertised in Q have risen in sales since they have been advertising in them. The adverts are also primarily aimed at late 20s - early 30s men which fits because mainly men read this magazine.

Q TV has almost 300,000 people watching the TV show every week. The website has just over 650,000 unique visitors and 1.8 million page impressions. Q website also has around 18,000 email subsribers and almost 20,000 Twitter followers. (November 2010)