Colour Mood Board

Colour Mood Board, a photo by Rozzachu on Flickr.

These will be the main colours I will use in my magazine. All of them have black and white, but mostly blue will be used if possible.

Text and font Mood Board

Text and font Mood Board, a photo by Rozzachu on Flickr.

I used these fonts because these fit my main purpose of Gaming and the soundtracks to go along with it. I am more than likely to use the first 4 but I will experiment and see which works the best.

Advertisers Mood Board

Boop2, a photo by Rozzachu on Flickr.

My Mood Board- 1

Boop, a photo by Rozzachu on Flickr.

Magazine Publishers

Future PLC

'PLC' is a magazine publisher that primarily aims their audience at gaming guru's and teenagers getting into gaming. Many of their titles have the same or slight differences when it comes to the age group and gender they aim for, which is about 13+ because of some of the games that are advertised. Usually when people say 'gaming', members of the public would straightaway assume it was a masculine activity. 'PLC' follows this 'stereotype' so they can sell more of their products. All to most of their products are technology based, so the large amount of demographic, but 'PLC' also publishes women's magazines but by looking at the category it comes under, their magazines for women are more creative than they are models etc. This can imply that the magazine is aimed at older women with more time on their hands, and even housewives.

Bauer

'Bauer' is the most popular UK music magazine/media publishers. 'Bauer' owns about all of the music magazines, covering a wide range of audience, since all their products age vary from young (15) to old (70) with stuff like 'Kerrang!' and 'BBC Music'. 'Bauer' even owns some of the most popular Radio Stations, 'Q Radio' being one of them. Bauer is good for publishing music magazines but it'd be hard to be a part of 'Bauer' as one of their magazines because there are so many magazines that cover a large amount of audience, but if you were to get 'Bauer' as a publisher then sales can be quite high quickly because other 'Bauer' products can advertise yours.

IPC Media

'IPC' are primarily aimed at women as most of their products are about TV shows for women, reality stories for women about women and gossip about the celebrity world. The age group for their magazines is around 25-35. Usually at this time women are in a relationship or married, and usually want to make an impression on their husband. There are some magazines aimed at older and higher class men doing high class activities/sports like shooting. 

Magazine Publishers analysis- FuturePLC

For my magazine, I have chosen 'Future PLC'. Future PLC has released many top selling products including The 'Official Nintendo Magazine', 'Official PlayStation Magazine' and more. This suggests that 'PLC' is primarily aimed at one target audience, children to young adults (8-18), and technology like gaming and PCs have been in their lives their entire lives, new generation children are familiar with tech so this is a good audience for them to aim their products at.

I have decided to choose 'PLC' because my magazine is aimed at teenagers that are in highschool and further education (14-18). 'PLC' is perfect for my 'genre' of music, because my magazine is all about soundtracks in games which slips in nicely with the other magazines.

Future PLC is known primarily for gaming magazines, and the list is quite large:

Magazines/Digital Editions:

• Official Xbox Magazine (US)
• Xbox 360: The Official Magazine (UK)
• PlayStation: The Official Magazine
• Nintendo: The Official Magazine
• PC Gamer
• Edge
• GamesMaster
• Official Pokemon Magazine

Online/Mobile:

• GamesRadar.com
• Computerandvideogames.com
• Officialnintendomagazine.co.uk
• Officialplaystationmagazine.co.uk
• Oxm.co.uk
• Oxmonline.com
• Pcgamer.com
• Edge-online.com

Events:

• Golden Joystick Awards

Source: http://www.futureplc.com/what-we-do/portfolios/games/

I did not choose 'Bauer' because their mostly known for a lot of music style magazines but usually their magazines are aimed at an older audience, taking 'Q' as an example. I thought 'PLC' because of the style of music I am aiming it at a slightly obscure type of music.

Why I chose to do Music Soundtracks was because when people buy games they tend to rate them on a graphical and story level, but never really to target the music, so the aim of the magazine is to open the eyes of a regular teenage critique and help them to realise to stop and listen to music.

Q Full Magazine Analysis

Source of information: http://beharallpoppy000022405.files.wordpress.com/2013/10/q-media-pack.pdf

Q is the biggest UK music magazine with over 470,000 readers. About three quarters of the Q audience is male, which suggests that Q is aimed more for men than women. 97% of the magazine's audience rated the magazine as a 'Quality' magazine and has award winning photography and has the best articles. Most of Q readers are around middle class, this makes up about 70% of the entirety of the audience. The median age for the Q magazine is 29 which suggests that Q aims their magazine around late 20s early 30s.

The typical fan that Q has come up with is someone who thouroughly enjoys music and tends to buy a lot of it every month, and that the person reads Q magazine to help him find more music to listen to. The typical fan also has a lot of technology that can play music or stream music videos.

Q magazine doesn't have a primary genre of music, as the media pack says, the Q magazine is aimed at trying different genre's of music so the audience can expand more widely and the profits will increase because of it.

Q has been published for over 25 years, which makes the magazine and all it's peers trusted. Q even has exclusive advertising access to the biggest festival in the UK, which is Glastonbury.

Q has had awards for the covers of their magazine, which included Lily Allen. Also Q managed to convince the aritist of the Gorrilaz illustrations to design a front cover for that issue to advertise their new album. This was the first non photographic image to be on the front cover as a main image.

Brands advertised in Q have risen in sales since they have been advertising in them. The adverts are also primarily aimed at late 20s - early 30s men which fits because mainly men read this magazine.

Q TV has almost 300,000 people watching the TV show every week. The website has just over 650,000 unique visitors and 1.8 million page impressions. Q website also has around 18,000 email subsribers and almost 20,000 Twitter followers. (November 2010)

Q Feature Article Analysis 2

DOUBLE SPEAD, a photo by Rozzachu on Flickr.

Kerrang! Feature Article Analysis 1

kerrang-double-page-spread-1, a photo by Rozzachu on Flickr.

Q Magazine Contents Analysis 2

Contents 1, a photo by Rozzachu on Flickr.

'Q' Contents Page Analysis

Contents Page Analysis 1, a photo by Rozzachu on Flickr.

VIBE Front Cover Analysis.

Magazine Analysis 3, a photo by Rozzachu on Flickr.

Billboard Front Cover Analysis

Magazine Analysis 1, a photo by Rozzachu on Flickr.

Q Front Cover Analysis

Magazine Analysis 2, a photo by Rozzachu on Flickr.

College Contents Page Magazine

Preliminary Task- Magazine Front Cover

Questionnaire results

55% of our audience that we questioned were female, and 45% said they were male. I punch those numbers into my calculator it makes a happy face.

When we asked our audience, they said that 95% did not read the college magazine itself, and only 5% do read it. This tells us that the college magazine doesn’t work.
We asked how regularly they would like a new issue and 55% of our audience said, they would like the magazine published monthly. 50% of people said that they would pay for the magazine, so I’m thinking of introducing an online free version or a hard copy that costs 50p, and most people even said if they would pay, they would pay 50p.

When we asked if the students would be more likely to buy it if it had discounts/freebies, 80% of them said they would if it did contain freebies.

The 5 most popular choices for content in the magazine were: Music, Jobs, Fashion, Food and Study Tips. This suggests that the audience would more likely buy the magazine if the magazine focused on these five points.

When asked would type of image they would like to see on the magazine, 60% of our audience said that they would like to see images of people, this suggests that people will buy it if there were pictures of students or teachers. The 5 most popular choices for the colour scheme of the magazine are: black, red, white, blue and yellow. This can be used to pick out 3 people to use.

50% of the audience we questioned said that they would be more than likely to contribute into the magazine, so our choice has been settled and students can contribute and submit articles for others to read.

65% of the students we surveyed said they would like an electronic version of the magazine, so I will introduce a hard copy that costs 50p and the online version costs nothing.

Questionnaire About Magazines- My Questionnaire

A series of questions will be asked about college magazines for our project.

Are you male/female/ other.

Do you read the college magazine? Yes No

How often would you like a college magazine?

Once a week Once a fortnight Once a month Once every half term Once a term

How much are you willing to pay for a college magazine?

Nothing 50p £1 £2

 

Would you be more interested in the magazine if there were discounts and freebies?

What would interest you in a college magazine?

Would you be more interested in the magazine if there were discounts and freebies?

What would interest you in a college magazine?

Food

Finance
Music
Reviews
Sport
Fashion
Jobs
Study tips
Problem page
Other

What type of image would you like to see on the front cover?

People Technology Nature Student Work Other?

______________________

What colour scheme would you like to see on the college magazine? Suggest 3 colours.

_______________ ______________ _________________

Would you be interested in the magazine if you can contribute to stories or articles? Yes No

Would you like an electronic version emailed to you every issue? Yes No

College Magazine Cover Analysis

This magazine cover is a quite positive magazine cover. The Master Head is large in size, which makes the title stand out on the shelves. On the front there is a man holding books, which represents education, and that the college themselves provide extra learning support. Also, the man on the front is happy which suggests college is a fun and supportive place too.

 

The man also being black makes it suggest that college is a place of equality and friendship, and the crucifix on the man’s necklace shows that any religious or non-religious people can all get along in college.
 
The lifestyle selling line makes it feel like you can be a part of college life and be a part of equality and good education.

The main cover line and other cover lines suggest that all the topics are aimed at students thinking or going to college at the time. The cover title lines tell the audience (students) about what kind of activities you can do, how to have a little bit of money lying around, new technology fit for education and fashion tips.

The barcode is out of the way on the left to give more space for the main subject, which is the man.

 

The splat on the right makes people draw attention because the magazine in the most parts looks green and then there is a bit of pink that stands out. This makes the reader catch the pink and it makes them want to read on and take a look through the magazine.